Phoenix, Arizona

Connor Heidemann

Software Development · Operations · Digital Growth

I’m the COO of Pivotal Media. I build web and mobile applications with agentic AI workflows and run the systems behind the products and businesses we operate.

Selected Work

Products and systems.

Software currently in development across financial technology, behavioral training, and collectible-market data.

Mobile Application · In Development

Anxiety Trainer

An iOS-first training platform built around an established anxiety education and coaching system. Guided audio training, structured learning, behavioral logging, progress tracking, and coaching.

Product DevelopmentReact NativeContent SystemsAgentic AI Workflows
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Final imagery pending V2 polish
Private Personal Finance Platform · In Development

Moo & Wolf + Marley

A financial operating platform that brings transactions, bill planning, cash flow, goals, net worth, connected accounts, and AI-assisted financial workflows into one system.

Moo, Wolf, and Marley provide distinct financial-assistant experiences using bounded financial context and controlled actions, with explicit user confirmation required before financial records are changed.

Financial SoftwarePlaid ArchitectureAI WorkflowsSupabase
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Sanitized demo imagery pending
Market Data Platform · In Development

Model Market

A data-heavy software platform for the collectible model market. The public description will be finalized from the current technical handoff once the active build is verified.

Market DataProduct SystemsData ArchitectureIn Active Development
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Current-state technical review in progress
What I Do

Build the product. Build the system around it.

Software Development

Web and mobile applications, internal tools, product systems, and software built around real operational problems.

Operations & Systems

Process design, workflow architecture, tooling, automation, and the systems required to make products and businesses run.

Digital Growth

Digital strategy, social media systems, content operations, and the infrastructure behind audience and customer growth.

Pivotal Media

Software development + digital growth.

I’m the COO of Pivotal Media, a software development and digital growth company based in Phoenix. We build custom web and mobile applications and operate an established digital growth and social media practice.

Background

Operations before software.

My earlier work was in behavioral health operations, where process design, cross-departmental systems, and workflow problems became the foundation for the way I approach software today.

2026–Present

Chief Operating Officer · Pivotal Media

Operations, product development, software systems, and digital growth.

2022–2026

Pinnacle Peak Recovery

Progressed from Admissions Coordinator to Director of Admissions. Managed admissions for a 102-client census, rebuilt procedures across admissions, clinical, and billing, and hired a developer to customize the facility CRM around those workflows.

2021–2022

Cornerstone Healing Center

Ran the DUI program end to end and wrote its standard operating procedures from scratch after progressing through behavioral-health operations roles.

Writing

Notes on building software and systems.

Substantive writing only. No content-calendar filler.

Planned

Building production software with agentic AI workflows

What agents are good at, where human judgment still matters, and why verification is more important than prompting.

Planned

What customizing a CRM taught me about software

How operational constraints become software requirements, and why the workflow should come before the tool.

Planned

Internal software should solve the workflow first

Why useful internal products start with the operating problem rather than the interface.